Discover Deep Subscriber Insights
Digital transformation and customer value management initiatives rely on an accurate understanding of the subscriber to be successful. The HeyStaks Retina platform delivers a dynamic, context-sensitive view of each subscriber’s individual preferences, providing the operator with a powerful data asset to achieve this understanding.
Fuel ‘Segment of one’ marketing
Personalized targeting based on each individual’s needs in any time or location
Many traditional marketing approaches are based on the products to be sold rather than actual customer needs. Having a fine-grained view of each subscriber’s individual needs means a much more powerful form of targeting is possible.
By understanding the intent of each customer in any given context (time, location), it is possible to craft personalized experiences that match their current needs and wants. Subscriber requirements change continuously in response to multiple factors, and this affects their propensity to respond to a given offer at any time. Using the customer’s intent profile to tailor marketing messages results in improved satisfaction, loyalty and campaign performance.
Subscriber segments can be created in real-time, in response to changing sales and marketing goals.
Mobile subscribers increasingly use their smartphones within their daily life. Every Web activity expresses their needs or wants in their current time or place. This creates a significant opportunity to deliver enhanced subscriber experiences.
By capturing mobile subscriber intent signals in real-time, Retina for Big Data delivers a dynamic form of segmentation that enables mobile operators to create timely, relevant campaigns. These campaigns exactly match the subscriber’s intent, resulting in higher conversion rates, subscriber satisfaction & loyalty
Exploit up-sell and cross-sell opportunities
Retina for Big Data delivers new up-sell and cross-sell opportunities for Mobile Operators.
Operators focus heavily on up-selling and cross-selling to their existing subscriber base. These opportunities are often restricted by data that details what the subscriber has bought already, meaning operator staff can only offer adjacent products and services.
HeyStaks deliver rich and dynamic user profiles for every subscriber. These profiles supplement the Big Data with information on subscriber likes, interests and intent.
Adding this information hugely improves the understanding of subscribers and greatly increases the up-selling and cross-selling opportunities.