Website Analytics for E-commerce – 2014 Study Results

In December 2014, we conducted a study to discover the ways in which e-commerce professionals use analytics on their websites. We also wanted to hear their opinions on what’s working and what’s not with the analytics solutions that they use.

Respondents

We received 30 responses to our survey over a three week period before Christmas.

Company Desciption and Size


How Facebook Beat Wall Street with Data and Tripled Its Share Price

The fine folks over at the Next Web recently published a guest post by me that examines Facebook’s share price roller coaster since they went public. And a pretty boring roller coaster it is, because since their single precipitous drop early on, they’ve been more or less climbing ever since.

Facebook on the Nasdaq

The two main reasons why Facebook has continually grown in value are the monetization of the news feed and their success at advertising to the growing percentage of users who access Facebook on mobile devices. In our guest post, we examine the underlying reason behind these two successes. Driven by the introduction of Facebook Exchange, advertisers can now place their ads in front of people who have shown affinity for their products or services outside of Facebook, a process known as retargeting.

There’s lots more detail in the post itself, including an interactive graph showing the events that led to rises and falls in the share price. As the title suggests, the common thread that unites their gains is access to data.


How to Win Sales at a Conference

This post is based on two visits to Mobile World Congress (MWC) in Barcelona in 2013 and 2014, but the lessons and pitfalls can be applied to any industry trade show or conference. In fact, they can be applied to all facets of life but we thought we’d start with conferences. We’ve had pathetic failures and resounding successes (in life and at conferences) so listen close.

It never hurts to have information and branded goodies to give to people

It never hurts to have information and branded goodies to give to people

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How to Get a Meeting with the CEO of any Company

The single most useful thing if you want to bend the ear of any CEO (or executive, or mailroom boy, for that matter) is to be where they are. Assuming that doesn’t mean breaking into their house and waiting for them to come home (disclaimer: we do NOT recommend this course of action), a great way to do this is to attend the same conferences or events as they do.

Our next post will centre on preparing for conferences and trade shows itself, while this post focusses on how to secure a meeting once you’ve decided to attend an event your target will be at.

How to secure a meeting

We’ll assume you’ve done the background research to be as sure as possible that your pitch will strike a chord with the person you’re trying to meet. No matter what you do, selling the right product to the wrong person is likely to be a waste of everyone’s time.

If you don’t have your pitch and proposition nailed, this post might be a few steps ahead for you, since the assumption is that some market research and validation has already been done. We’ll also assume you don’t have a warm introduction into that person, since that’s the best way of all to get some ear-time.


Guess the Christmas Movies from their Word Clouds

As promised, here is the complete set of last week’s Christmas movie word clouds (plus one extra), along  with the answers for you to test your festive film knowledge, or play with family and friends over the holidays. From all of us here at HeyStaks, we wish you a Merry Christmas. We will be back blogging in the new year. Guess the Christmas Movies from their Word Clouds


Guess the Christmas Movie from its Word Cloud – Day 5

On Monday we gave you the first of our Christmas movie word clouds, the second one on Tuesday, the third on Wednesday, the fourth yesterday, and today we’re onto our final one!

We spend a lot of our time searching for movie-related topics and sometimes its hard to tell which terms are most important to the movies we like. So, to spread some our festive cheer, we’ve taken all the words from the dialogue of our favourite Christmas movies and created a series of word clouds. It’s up to you to figure out which movies they’re from.

Next Monday (December 23rd) we’ll compile all of the word clouds into one image so you can print it out and play with your family & friends over the holidays.

Here’s the last one (and quite possibly the trickiest). Let us know us your guess in the comments!

Christmas Movie Word Cloud Game

Guess the Christmas Movie from its Word Cloud – Day 4

On Monday we gave you the first of our Christmas movie word clouds, the second one on Tuesday, and the third yesterday. We spend a lot of our time searching for movie-related topics and sometimes its hard to tell which terms are most important to the movies we like. So, to spread some our festive cheer, we’ve taken all the words from the dialogue of our favourite Christmas movies and created a series of word clouds. It’s up to you to figure out which movies they’re from. We’ll have one more word cloud tomorrow, and then we’ll compile them all so you can print them out and play with your family & friends over the holidays. Here’s the fourth. Leave us your answer in the comments! Guess the Christmas Movie from its Word Cloud Game - Day 3  


Guess the Christmas Movie from its Word Cloud – Day 3

On Monday we gave you the first of our Christmas movie word clouds, and the second one yesterday.

Due to popular demand, we have made today’s word cloud a little more difficult than the first two.

We spend a lot of our time searching for movie-related topics and sometimes its hard to tell which terms are most important to the movies we like. So, to spread some our festive cheer, we’ve taken all the words from the dialogue of our favourite Christmas movies and created a series of word clouds. It’s up to you to figure out which movies they’re from and let us know in the comments section.

We’ll have one word cloud each day until Friday 20th December, and then we’ll compile them all so you can print them out and play with your family & friends over the holidays.

Here’s the third one:

Christmas Movie Word Cloud Game

 


Guess the Christmas Movie from its Word Cloud – Day 2

Yesterday we gave you the first of our Christmas movie word clouds.

We spend a lot of our time searching for movie-related topics and sometimes its hard to tell which terms are most important to the movies we like. So, to spread some our festive cheer, we’ve taken all the words from the dialogue of our favourite Christmas movies and created a series of word clouds. It’s up to you to figure out which movies they’re from and let us know in the comments section.

We’ll have one word cloud each day until Friday 20th December, and then we’ll compile them all so you can print them out and play with your family & friends over the holidays.

Here’s the second one:

Guess the Christmas Movie from its Word Cloud Game

 


Guess the Christmas Movie from its Word Cloud – Day 1

We’re getting into the spirit of Christmas here in the HeyStaks office.

We spend a lot of our time searching for movie-related topics and sometimes its hard to tell which terms are most important to the movies we like. So, to spread some our festive cheer, we’ve taken all the words from the dialogue of our favourite Christmas movies and created a series of word clouds. It’s up to you to figure out which movies they’re from and let us know in the comments section.

We’ll have one word cloud each day from today until Friday, and then we’ll compile them all so you can print them out and play with your family & friends over the holidays.

Here’s the first one:

Guess the Christmas Movie from its Word Cloud Game