Determining the value of a Big Data Project

Determining the Value of a Big Data Project

How can a Mobile Operator Measure the Value of a Big Data Project?

Evidence suggests that companies who invest in Big Data struggle to make an acceptable return on the investment. Here HeyStaks present the results of a recent survey regarding the Big Data R.O.I. This survey highlights how for large companies the R.O.I. is often low and it illustrates the importance and difficulty of developing an accurate Business Cases for a Big Data project.

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Whitepaper: Towards the Reputation Web

HeyStaks Whitepaper 3 - Towards the Reputation Web Since the dawn of the Internet we have used ratings as a proxy for reputation to guide our activities; buyer and seller ratings, for example, have been crucial to the success of eBay and similar online markets. But as the web has become more social, shifting the emphasis from pages to people, we will see reputation playing an ever more crucial and pervasive role to mediate and qualify our interactions.

In this white paper we consider some of the implications of the ability to measure and use reputation, particularly as a recommendation signal in the world of information discovery and collaborative web search.

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Whitepaper – Mobile, Social Search: A Case Study

Free Whitepaper - Mobile Social Search: A case study

By Prof. Barry Smyth, HeyStaks’ Chief Scientist


We are living in a discovery economy where access to the right information at the right time can make the difference between success and failure. The ability to use modern information discovery tools such as search engines, social media, and related services is an important skill for us all to master, particularly on mobile devices where new tradeoffs exist when it comes to searching for and finding information online. In this paper we describe one such solution in the form of collaborative search, which combines conventional term-based search with a more social approach to information discovery that is particularly well-adapted to the constraints of mobile devices.

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Whitepaper – How Operator-Branded Search can help Mobile Operators OTT the OTT

How Operator-Branded Search can help Mobile Operators OTT the OTT

By Lorcan Jordan, HeyStaks’ Business Development Manager

Voice and SMS revenues of Mobile Operators are in steady decline and OTT players dominate the emerging $340billion-valued Mobile VAS market.

What does this mean for Mobile Operators? What opportunities does Mobile VAS offer for new Mobile Operator revenues? What are the challenges and risks? And what are the options for Mobile Operators to once-again engage mobile data users and establish a differentiation in the new internet?

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Whitepaper – Social Search and Search Analytics in the Discovery Economy: An Enterprise Perspective

By Prof. Barry Smyth, HeyStaks' Chief Scientist

By Prof. Barry Smyth, HeyStaks’ Chief Scientist

Knowledge workers continue to struggle when it comes to finding the right information at the right time, leading to high search failure and abandonment rates – 50% of queries lead to failed searches and 44% of knowledge-workers fail to find what they are looking for – a significant cost to enterprise in terms of lost productivity and missed opportunities. One practical solution is for a more collaborative approach to search, which harnesses the past search patterns of experts within an organisation, and works in tandem with conventional search services to provide more relevant and useful results. By harnessing the power of collaborative search, HeyStaks can improve search effectiveness within the enterprise by up to 50% and by fostering improved collaboration HeyStaks will improve engagement, knowledge sharing, and innovation right across an enterprise.

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