Mobile operators use HeyStaks to create new revenue streams
out of subscriber data consumption
Understanding intent means knowing what people will find relevant at a particular time. Context (activity, location, time, device) and individual preference (short- and long-term interests) decide what content, offers or advertisements a user will engage with or respond to.
HeyStaks builds intent-rich preference profiles of mobile subscribers so advertisers can target relevant ads at the right audience. Pseudo-anonymous profiling means user privacy is preserved.
A case study
An examination of how collaboration and social signals can enhance mobile search.
Proprietry search solutions can be a key piece of VAS strategy for mobile operators.
The flexible HeyStaks API architecture takes in search activity and context signals and builds a model of intent-rich community preference. This model drives more relevant recommendations and a better user experience.
In addition to intentional mobile advertising, HeyStaks community profiling powers:
Our most recent video gives a quick overview of our newest solution for mobile operators – Intent-Based Advertising. It explains how HeyStaks helps operators to get to know their customers better by identifying intent signals from search data. It also shows how operators can use this intelligence to develop sustainable new revenue streams at a…