By analyzing the search and browsing activities of users, HeyStaks algorithms identify communities of like-minded people.
HeyStaks processes context signals, like time and location, to add context to these communities. Experts with high reputation on search and browsing topics are also identified. The result is a search profile that reflects the actual intent of users.
Dr. Maurice Coyle explores opportunities to monetize search data.
A case study
An examination of how collaboration and social signals can enhance mobile search.
The key to successful advertising is accurate, timely targeting. By understanding their intent, HeyStaks makes the advertisements that a user sees more relevant. Users are more likely to engage with these ads, which increases the value for advertisers.
We’re delighted to announce our new deal with DID Electrical to launch our personalized site search on their e-commerce website, which is the leading online electronics portal in Ireland. DID’s eCommerce Manager, Darren Hardiman, had the following to say about the launch: “The Launch of this personalized search service is an integral part of the DID.ie…