HeyStaks' analytics platform builds rich profiles of
customer intent from web usage data.
By analyzing the search and browsing activities of users, HeyStaks algorithms identify communities of like-minded people.
HeyStaks processes context signals, like time and location, to add context to these communities. Experts with high reputation on search and browsing topics are also identified. The result is a search profile that reflects the actual intent of users.
Dr. Maurice Coyle explores opportunities to monetize search data.
A case study
An examination of how collaboration and social signals can enhance mobile search.
The key to successful advertising is accurate, timely targeting. By understanding their intent, HeyStaks makes the advertisements that a user sees more relevant. Users are more likely to engage with these ads, which increases the value for advertisers.
We’ll be attending the Web Summit this week in Dublin’s RDS. At this stage we could be considered Summit veterans, having attended every event so far (If you haven’t done so already, make sure to capitalise on our experience by downloading our Free Guide to the Web Summit). What we like most about the Web Summit…