Mobile operators use HeyStaks to create new revenue streams
out of subscriber data consumption
Understanding intent means knowing what people will find relevant at a particular time. Context (activity, location, time, device) and individual preference (short- and long-term interests) decide what content, offers or advertisements a user will engage with or respond to.
HeyStaks builds intent-rich preference profiles of mobile subscribers so advertisers can target relevant ads at the right audience. Pseudo-anonymous profiling means user privacy is preserved.
Dr. Maurice Coyle will identify the unique value present in web search data and explore opportunities for mobile operators and service providers to monetize data through existing consumer marketing, product marketing and advertisement channels.
The flexible HeyStaks API architecture takes in search activity and context signals and builds a model of intent-rich community preference. This model drives more relevant recommendations and a better user experience.
In addition to intentional mobile advertising, HeyStaks community profiling powers:
We’re back with our bi-monthly rundown of conferences, summits and events happening around the world during May and June 2014. At this time of year, the events circuit has really got back into full swing… its clear to see from the list below that there is no shortage of events taking place around the globe….