HeyStaks' collaborative search analytics platform exposes
rich profiles of user preferences from search data.
By analyzing the search and browsing activities of users, HeyStaks algorithms identify communities of like-minded people.
HeyStaks processes context signals, like time and location, to add context to these communities. Experts with high reputation on search and browsing topics are also identified. The result is a search profile that reflects the actual intent of users.
Dr. Maurice Coyle explores opportunities to monetize search data.
A case study
An examination of how collaboration and social signals can enhance mobile search.
The key to successful advertising is accurate, timely targetting. By understanding their intent, HeyStaks makes the advertisements that a user sees more relevant. Users are more likely to engage with these ads, which increases the value for advertisers.
HeyStaks enhances search for eCommerce stores by delivering personalized, relevant listings. The product that the current shopper is most likely to buy appears at the top of the list. This increases conversions and results in a better overall experience.
There’s no shortage of technology conferences, summits and events happening around the world throughout September and October 2014. Highlights include Disrupt 2014 in San Francisco, Super Mobility Week in Las Vegas, Content Marketing World in Cleveland and Open World Forum in Paris. If you’re planning to attend a conference this year, our post on ‘How to…