Capture Advertising Revenues
Delivering relevant advertising requires knowledge of the audience’s needs, wants and context (time, location). HeyStaks builds a dynamic view of mobile subscriber intent as they move about and use their smartphones every day. Advertisers use this to identify relevant audiences who have expressed intent to present with their ads.
Be a key player in a $65 billion market
Unique Intent data positions mobile operators as key value driver in $65Bn mobile advertising market
For many years, mobile operators have delivered the data access that advertisers have used to deliver their ads. This ad traffic consumes a significant amount of network capacity, but mobile operators have not participated in the revenue opportunity.
Mobile operators have an opportunity to become a key stakeholder in this large, growing market by providing a unique source of targeting data to advertisers. By improving campaign performance with accurate intent data, mobile operators can become the key player in the mobile advertising ecosystem that they have supported for so long.
Understand the right time and place to deliver ads
Target audiences by intent and context to deliver relevant ads to the people most likely to convert
HeyStaks identifies the topics that people are interested in and uses these to build dynamic profiles which reflect each person’s intent and preferences over time. Advertisers can build highly customised audiences to deliver improved campaign performance.
Time, location, device, and other contextual factors also affect a person's perception of relevance. When analyzing user behavior, HeyStaks takes available context information into account.
It is possible to match context signals at campaign creation time to determine not just who but when and where to deliver an ad. This means people see the right ads at the right time (and place), which increases engagement and return on investment for advertisers.
Privacy-enhanced user profiling
Intent profiles are pseudo-anonymised & fully compliant with stringent new data protection laws
Of paramount importance in today’s mobile Web is that personal information is protected carefully. HeyStaks adopts a “privacy-first” approach by building pseudo-anonymised intent profiles containing no personally identifiable information and that cannot be reverse-engineered to identify an individual. A number of aggregation steps mean user data is further obfuscated to further protect user privacy.
This document introduces the HeyStaks solution and describes how it will earn €3.2m sustainable Quarterly revenue for a 3m subscriber MNO. The factors that influence this revenue, including the parameters and usage numbers used in this revenue simulation are explained to allow you translate to your own context.