The HeyStaks Discovery Platform
HeyStaks matches consumer demand with content, products and ads that match their intent
By analyzing the search and browsing activities of users, HeyStaks algorithms identify communities of like-minded people. HeyStaks processes context signals, like time and location, to add context to these communities. Experts with high reputation on search and browsing topics are also identified.
The result is a search profile that reflects the actual intent of users.
HeyStaks combines state-of-the-art intent profiling, with HeyStaks community-based recommendations into its Discovery Platform. This platform delivers superior user experiences and drives value for our customers.
Watch the overview video
What can the HeyStaks Retina Platform do?
A complete and accurate view of mobile subscriber needs and wants is built.
Dynamic understanding of subscriber intent in any context (i.e. time, place, etc).
Pseudo-anonymity protects user privacy while delivering an enhanced experience.
How does it work?
Retina processes data from any source
As people express their needs and wants online, the HeyStaks Retina platform captures intent signals
Every web page tells a story of intent
The HeyStaks Retina platform analyses digital content to understand the topics being addressed and how people have interacted with it
Understanding individuals & communities
The HeyStaks Retina platform builds profiles in real time which identify customer intent. It also identifies communities of like-minded people.
Intent is key to digital success
Intent improves performance in targeted advertising, personalized offers & big data analytics
Applications
Disrupt Mobile Advertising with Intent Data
HeyStaks analyses web usage data to build accurate profiles of subscriber intent and preferences. This enables the creation of laser targeted audience segments.
- The Mobile operator becomes the key player in $60Bn mobile advertising market.
- Supercharge conversion rates by targeting the right people with the right ads at the right time.
- Enhance your reputation for privacy protection with a solution that adheres to the toughest international data protection laws.
Precise subscriber segmentation
HeyStaks delivers interest, demographic or consumption based segments, which enables highly personalised campaigns and enlightened business decisions.
- Fuels “Segment of one” marketing, through deep understanding of individual preferences.
- Subscriber segments can be created in realtime, in response to changing sales/marketing goals.
- Retina for Big Data delivers new upsell and cross sell opportunities for Mobile Operators.
