How to Unlock New Revenue Streams from Mobile Subscriber Data
Tuesday, 29 April 2014
at 11:00 GMT
Dr. Maurice Coyle
Maurice is the CEO and a co-founder of HeyStaks. He has over 10 years' experience researching and developing inovative search and data analytics technologies.
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In this webinar, Dr. Maurice Coyle will identify the unique value present in web search data. He will explore opportunities for mobile operators and service providers to monetize data through existing consumer marketing, product marketing and advertisement channels. The webinar will last approximately 45 minutes in total, with the final 15 minutes dedicated to questions and answers.
What you will learn about:
- The unique value of search data
- The scope and range of intent signals in search data
- Challenges with using search for profiling
- How search intent complements existing subscriber profiling
- Opportunities to monetize search intent