HeyStaks Intentional Advertising enables advertisers and ad platforms to place their ads in front of the people who want to see them

HeyStaks builds a model of user interest and expertise from intent-rich search activity. This helps to identify people whose current wants and needs match certain criteria and enables a powerful form of audience segmentation. Now the audience for a particular advertisement can be precisely defined and targeted, so they match the intent of the people who see them and engagement/conversion is much more likely.