This post is based on two visits to Mobile World Congress (MWC) in Barcelona in 2013 and 2014, but the lessons and pitfalls can be applied to any industry trade show or conference. In fact, they can be applied to all facets of life but we thought we’d start with conferences. We’ve had pathetic failures and resounding successes (in life and at conferences) so listen close.
It never hurts to have information and branded goodies to give to people