Video: Introducing Intent-Driven Advertising

Our most recent video gives a quick overview of our newest solution for mobile operators – Intent-Based Advertising. It explains how HeyStaks helps operators to get to know their customers better by identifying intent signals from search data. It also shows how operators can use this intelligence to develop sustainable new revenue streams at a time when they’re facing threats from Over the Top applications.

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Technology Conferences and Enterprise Summits – March & April 2014

Here’s our regular listing of conferences, summits and events happening around the world during March and April 2014. Highlights include the 2014 edition of SXSW in Austin and the future-focused Anticipating 2025 in London. By the way, if you’ll be at Mobile World Congress in Barcelona at the end of February, make sure to pop over to us at Stand 7F70 in Hall 7 to say hello and have a chat about our new ‘Intentional Advertising‘ product.

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Benefits of HeyStaks Intentional Advertising

HeyStaks Collaborative Search Analytics builds audience segments from the intent-rich search activity of their subscribers. HeyStaks employs collaborative search analytics to analyze unstructured search activity to build community models of ‘audience intent’ while HeyStaks’ reputation algorithms validate these models to ensure audience segments are of the highest market value. HeyStaks’ open platform allows marketers to activate audience segments in real time to drive precise targeting, creating highest CPM/C for publishers and best ROI for advertisers.

This downloadable paper outlines the features and benefits that HeyStaks Intentional Advertising offers to Mobile Operators and Service Providers.

  • Monetise data usage, effectively
  • Capture real-time, contextual intent
  • Create targeted audience segments
  • Optimize advertisement ROI/CPC/CPM

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