Our most recent video gives a quick overview of our newest solution for mobile operators – Intent-Based Advertising. It explains how HeyStaks helps operators to get to know their customers better by identifying intent signals from search data. It also shows how operators can use this intelligence to develop sustainable new revenue streams at a time when they’re facing threats from Over the Top applications.
Technology Conferences and Enterprise Summits – March & April 2014
![by Le Web [Flickr]](http://www.heystaks.com/wp-content/uploads/2014/02/Tech-conferences-march-april-2014.jpg)
Benefits of HeyStaks Intentional Advertising
HeyStaks Collaborative Search Analytics builds audience segments from the intent-rich search activity of their subscribers. HeyStaks employs collaborative search analytics to analyze unstructured search activity to build community models of ‘audience intent’ while HeyStaks’ reputation algorithms validate these models to ensure audience segments are of the highest market value. HeyStaks’ open platform allows marketers to activate audience segments in real time to drive precise targeting, creating highest CPM/C for publishers and best ROI for advertisers.
This downloadable paper outlines the features and benefits that HeyStaks Intentional Advertising offers to Mobile Operators and Service Providers.
- Monetise data usage, effectively
- Capture real-time, contextual intent
- Create targeted audience segments
- Optimize advertisement ROI/CPC/CPM