The MNO Opportunity within Data Driven Advertising

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$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks.

This document sets out the dominant factors in this market and strategies followed by the companies who share in this revenue today.

It also explains why Mobile Network Operators (MNO) are uniquely positioned to participate in this market and explains how a currently dormant MNO asset can enable access to recurring advertisement revenue for the MNO.

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