This document describes general deployment options, deployment activities and associated customer responsibilities and dependencies of a HeyStaks deployment.
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Benefits of HeyStaks Intentional Advertising
HeyStaks Collaborative Search Analytics builds audience segments from the intent-rich search activity of their subscribers. HeyStaks employs collaborative search analytics to analyze unstructured search activity to build community models of ‘audience intent’ while HeyStaks’ reputation algorithms validate these models to ensure audience segments are of the highest market value. HeyStaks’ open platform allows marketers to activate audience segments in real time to drive…
Benefits of HeyStaks for eCommerce
eCommerce websites are driven by search. But consumers often find it difficult to find the products they are looking for. According to a Forbes “e-Retail Review”, 10% of the products in an online site attract 75% of page views. This means a huge number of products are effectively hidden from potential customers. With HeyStaks collaborative…
Whitepaper – Mobile, Social Search: A Case Study
We are living in a discovery economy where access to the right information at the right time can make the difference between success and failure. The ability to use modern information discovery tools such as search engines, social media, and related services is an important skill for us all to master, particularly on mobile devices where new tradeoffs exist when it comes to searching…
Whitepaper – How Operator-Branded Search can help Mobile Operators OTT the OTT
Voice and SMS revenues of Mobile Operators are in steady decline and OTT players dominate the emerging $340billion-valued Mobile VAS market. What does this mean for Mobile Operators? What opportunities does Mobile VAS offer for new Mobile Operator revenues? What are the challenges and risks? And what are the options for Mobile Operators to once-again…
Whitepaper – Social Search and Search Analytics in the Discovery Economy: An Enterprise Perspective
Knowledge workers continue to struggle when it comes to finding the right information at the right time, leading to high search failure and abandonment rates – 50% of queries lead to failed searches and 44% of knowledge-workers fail to find what they are looking for – a significant cost to enterprise in terms of lost productivity and missed opportunities. One…
