$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks. This market is driven by Data, with in excess of…
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The MNO Opportunity within Data Driven Advertising
$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks. This document sets out the dominant factors in this market…
Whitepaper – How Operator-Branded Search can help Mobile Operators OTT the OTT
Voice and SMS revenues of Mobile Operators are in steady decline and OTT players dominate the emerging $340billion-valued Mobile VAS market. What does this mean for Mobile Operators? What opportunities does Mobile VAS offer for new Mobile Operator revenues? What are the challenges and risks? And what are the options for Mobile Operators to once-again…
