$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks. This market is driven by Data, with in excess of…
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The MNO Opportunity within Data Driven Advertising
$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks. This document sets out the dominant factors in this market…
HeyStaks Data Compliance Policy
The HeyStaks Privacy Policy is modelled on the stricter requirements of new EU data protection laws passed in the EU parliament in March 2014, but not expected to be enacted in each member state until 2017. We use these EU laws as our benchmark, and adapt HeyStaks implementation and supporting policies to comply with local…
Deployment Overview – HeyStaks Collaborative Search Analytics
This document describes general deployment options, deployment activities and associated customer responsibilities and dependencies of a HeyStaks deployment.
Webinar Download – How to Unlock New Revenue Streams from Mobile Subscriber Data
In this webinar, which is now available for download below, HeyStaks CEO, Dr. Maurice Coyle, tackles a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found….
Benefits of HeyStaks Intentional Advertising
HeyStaks Collaborative Search Analytics builds audience segments from the intent-rich search activity of their subscribers. HeyStaks employs collaborative search analytics to analyze unstructured search activity to build community models of ‘audience intent’ while HeyStaks’ reputation algorithms validate these models to ensure audience segments are of the highest market value. HeyStaks’ open platform allows marketers to activate audience segments in real time to drive…
