Free Guide to Web Summit 2015, Dublin

Update – October 16th: The latest version contains previews of a hand-picked selection of speakers at the Web Summit. The Web Summit 2015 is fast approaching, and will be the last to take place in Dublin before it moves to Lisbon next year. Taking place over three days (November 3-5 2015), it will see an estimated…


Website Analytics for E-commerce – 2014 Study Results

In December 2014, we conducted a study to discover the ways in which e-commerce professionals use analytics on their websites. We also wanted to hear their opinions on what’s working and what’s not with the analytics solutions that they use. Respondents We received 30 responses to our survey over a three week period before Christmas.


Free Guide to Web Summit 2014, Dublin

Attending Web Summit 2015? Our Free Guide to Web Summit 2015 has been released! Update – November 3rd: The latest version contains an full, updated printable version of the Web Summit Schedule for all three days. The Web Summit 2014 is fast approaching, and it will be even bigger than ever before. Taking place over three days…


Benefits of HeyStaks Intentional Advertising

HeyStaks Collaborative Search Analytics builds audience segments from the intent-rich search activity of their subscribers. HeyStaks employs collaborative search analytics to analyze unstructured search activity to build community models of ‘audience intent’ while HeyStaks’ reputation algorithms validate these models to ensure audience segments are of the highest market value. HeyStaks’ open platform allows marketers to activate audience segments in real time to drive…


Whitepaper: Towards the Reputation Web

Since the dawn of the Internet we have used ratings as a proxy for reputation to guide our activities; buyer and seller ratings, for example, have been crucial to the success of eBay and similar online markets. But as the web has become more social, shifting the emphasis from pages to people, we will see…


Whitepaper – Mobile, Social Search: A Case Study

  We are living in a discovery economy where access to the right information at the right time can make the difference between success and failure. The ability to use modern information discovery tools such as search engines, social media, and related services is an important skill for us all to master, particularly on mobile devices where new tradeoffs exist when it comes to searching…


Whitepaper – Social Search and Search Analytics in the Discovery Economy: An Enterprise Perspective

Knowledge workers continue to struggle when it comes to finding the right information at the right time, leading to high search failure and abandonment rates – 50% of queries lead to failed searches and 44% of knowledge-workers fail to find what they are looking for – a significant cost to enterprise in terms of lost productivity and missed opportunities. One…