Determining the value of a Big Data Project

Determining the Value of a Big Data Project

How can a Mobile Operator Measure the Value of a Big Data Project?

Evidence suggests that companies who invest in Big Data struggle to make an acceptable return on the investment. Here HeyStaks present the results of a recent survey regarding the Big Data R.O.I. This survey highlights how for large companies the R.O.I. is often low and it illustrates the importance and difficulty of developing an accurate Business Cases for a Big Data project.

View full post


Website Analytics for E-commerce – 2014 Study Results

In December 2014, we conducted a study to discover the ways in which e-commerce professionals use analytics on their websites. We also wanted to hear their opinions on what’s working and what’s not with the analytics solutions that they use.

Respondents

We received 30 responses to our survey over a three week period before Christmas.

Company Desciption and Size

View full post