$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks.
This market is driven by Data, with in excess of 50% of advertising revenue now spent on acquiring data. However, Mobile Operators do not participate in this revenue, even though they have access to more data on the interests and behaviours of Internet users than OTT players and other ad revenue generators.
The HeyStaks platform creates an advertisement Data Asset for the MNO and provides the interfaces to allow the MNO monetize this asset in 3rd party ad networks, including that of our partner, Smartpipe.
This document introduces the HeyStaks & Smartpipe solution and describes how this solution will earn €3.2m sustainable Quarterly revenue for a 3m subscriber MNO. The factors that influence this revenue, including the parameters and usage numbers used in this revenue simulation are explained to allow you translate to your own context.
eCommerce websites are driven by search. But consumers often find it difficult to find the products they are looking for. According to a Forbes “e-Retail Review”, 10% of the products in an online site attract 75% of page views. This means a huge number of products are effectively hidden from potential customers. With HeyStaks collaborative search technology you can personalize the customer’s search experience, delivering a 40% improvement in the quality of recommendations. This means higher conversion rates and more sales. This downloadable paper outlines the features and benefits that HeyStaks technology offers for eCommerce websites: 