What’s Happening Today in Big Data

What's Happening Today in Big Data

The notion of monetising data is not new for Communications Service Providers. An increasing number of CSP’s are monetising subscriber and Big Data in their corporate growth strategy. Others are assessing their options and some of the most advanced companies have set up new divisions targeted at exploiting Big Data.

For most CSP’s the question of how and to what level they will co-operate with OTT providers remains unanswered. On the one hand, these companies represent a major source of threat to operator revenues. On the other, they could be a key buyer of operator subscriber data. This article examines how CSP’s are exploiting subscriber data, the tensions that exists between CSP’s and OTT players and what OTT players actually want from CSPs.

The Impact of Big Data on Company Culture

The Impact of Big Data on Company Culture

As the Big Data industry matures and more companies adopt Big Data programs, clear trends are emerging in relation to the impact of Big Data on company culture. HeyStaks have analysed different sources of information and identified the stages that companies work through on the way to successfully adopting Big Data.

We also look at what might be ahead for companies who are already successfully adopting Big Data. What clearly emerges from our study is that the level of staff buy-in and support is the most critical success factor. We suggest some ideas within this article on how to cultivate this.

Determining the value of a Big Data Project

Determining the Value of a Big Data Project

How can a Mobile Operator Measure the Value of a Big Data Project?

Evidence suggests that companies who invest in Big Data struggle to make an acceptable return on the investment. Here HeyStaks present the results of a recent survey regarding the Big Data R.O.I. This survey highlights how for large companies the R.O.I. is often low and it illustrates the importance and difficulty of developing an accurate Business Cases for a Big Data project.

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