Free Guide to Web Summit 2015, Dublin

Update – October 16th: The latest version contains previews of a hand-picked selection of speakers at the Web Summit.


Web Summit Guide 2015

The Web Summit 2015 is fast approaching, and will be the last to take place in Dublin before it moves to Lisbon next year. Taking place over three days (November 3-5 2015), it will see an estimated 30,000 people descend on Dublin’s RDS to see hundreds of luminaries from the world of technology take to the stage.

We’re pleased to tell you that we’re continuing our annual trend of creating the HeyStaks Guide to Dublin Web Summit, which you can download below for free. It has everything from networking tips, to speaker profiles, to practical information on visiting Dublin.


HeyStaks at GITEX Technology Week, Dubai

HeyStaks will attend Gitex Technology Week 2015 in Dubai to show how we can generate new revenues for mobile operators from subscriber web usage data

HeyStaks will be exhibiting at GITEX Technology Week in Dubai’s World Trade Centre from 18th-22nd October. GITEX is a great event for us as it has a strong mobile stream and is an opportunity to meet existing and potential customers. Generating new revenues from data is a hot topic for mobile, so our Intent Analytics offering is going to be very interesting to GITEX delegates.

The Middle East and Africa mobile markets are growing incredibly fast and progressive mobile operators based there are very keen to understand the massive revenue potential of technologies like HeyStaks. We have had strong traction there so far and look forward to a great event, meeting plenty of smart folks!

We will be in the Zabeel Gulfcomms Hall on Stand Z-J29 so if you’re attending please drop by.


Data Driven Advertising: MNO Revenue Simulation

$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks.

This market is driven by Data, with in excess of 50% of advertising revenue now spent on acquiring data. However, Mobile Operators do not participate in this revenue, even though they have access to more data on the interests and behaviours of Internet users than OTT players and other ad revenue generators.

The HeyStaks platform creates an advertisement Data Asset for the MNO and provides the interfaces to allow the MNO monetize this asset in 3rd party ad networks, including that of our partner, Smartpipe.

This document introduces the HeyStaks & Smartpipe solution and describes how this solution will earn €3.2m sustainable Quarterly revenue for a 3m subscriber MNO. The factors that influence this revenue, including the parameters and usage numbers used in this revenue simulation are explained to allow you translate to your own context.


The MNO Opportunity within Data Driven Advertising

$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks.

This document sets out the dominant factors in this market and strategies followed by the companies who share in this revenue today.

It also explains why Mobile Network Operators (MNO) are uniquely positioned to participate in this market and explains how a currently dormant MNO asset can enable access to recurring advertisement revenue for the MNO.


HeyStaks Data Compliance Policy

The HeyStaks Privacy Policy is modelled on the stricter requirements of new EU data protection laws passed in the EU parliament in March 2014, but not expected to be enacted in each member state until 2017. We use these EU laws as our benchmark, and adapt HeyStaks implementation and supporting policies to comply with local laws and to support the specific data policies of the HeyStaks customer.

Download the HeyStaks Data Compliance Policy below for further detail on our data privacy policies and features.


The Rise of Mobile Search – Infographic

The Rise of Mobile Search Infographic

The number of people who are regularly searching on smartphones is rocketing, in-line with the explosive growth of mobile devices around the world. This infographic takes a look at the latest mobile search statistics, and shows when, where and how users are performing searches.

Mobile search offers some unique opportunities for companies who want to reach people at the right time and in the right way. Context and intent signals that are present in a mobile search are clear indicators of a customer with a specific need. To find out more about how you can capture this data and make use of it, take a look at our Intent-driven Advertising solution or learn about our Collaborative Search Analytics Platform.


Webinar Download – How to Unlock New Revenue Streams from Mobile Subscriber Data

Webinar - How to Unlock New Revenue Streams from Mobile Subscriber Data

In this webinar, which is now available for download below, HeyStaks CEO, Dr. Maurice Coyle, tackles a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found. This is made all the more urgent given the fact that traditional voice and messaging revenues are being cannibalised by over-the-top providers like WhatsApp and Skype, who are using the operators’ data utility to do it.


How you can Start Making Revenue from Mobile Subscriber Data Usage (Webinar)

We’re hosting a free webinar on 29th April @ 11am GMT, in which we will tackle a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found. This is made all the more urgent given the fact that traditional voice and messaging revenues are being cannibalised by over-the-top providers like WhatsApp and Skype, who are using the operators’ data utility to do it.

Sign Up for this Free Webinar

Intent profiling


Video: Introducing Intent-Driven Advertising

Our most recent video gives a quick overview of our newest solution for mobile operators – Intent-Based Advertising. It explains how HeyStaks helps operators to get to know their customers better by identifying intent signals from search data. It also shows how operators can use this intelligence to develop sustainable new revenue streams at a time when they’re facing threats from Over the Top applications.