What’s Happening Today in Big Data

What's Happening Today in Big Data

The notion of monetising data is not new for Communications Service Providers. An increasing number of CSP’s are monetising subscriber and Big Data in their corporate growth strategy. Others are assessing their options and some of the most advanced companies have set up new divisions targeted at exploiting Big Data.

For most CSP’s the question of how and to what level they will co-operate with OTT providers remains unanswered. On the one hand, these companies represent a major source of threat to operator revenues. On the other, they could be a key buyer of operator subscriber data. This article examines how CSP’s are exploiting subscriber data, the tensions that exists between CSP’s and OTT players and what OTT players actually want from CSPs.

The Impact of Big Data on Company Culture

The Impact of Big Data on Company Culture

As the Big Data industry matures and more companies adopt Big Data programs, clear trends are emerging in relation to the impact of Big Data on company culture. HeyStaks have analysed different sources of information and identified the stages that companies work through on the way to successfully adopting Big Data.

We also look at what might be ahead for companies who are already successfully adopting Big Data. What clearly emerges from our study is that the level of staff buy-in and support is the most critical success factor. We suggest some ideas within this article on how to cultivate this.

Determining the value of a Big Data Project

Determining the Value of a Big Data Project

How can a Mobile Operator Measure the Value of a Big Data Project?

Evidence suggests that companies who invest in Big Data struggle to make an acceptable return on the investment. Here HeyStaks present the results of a recent survey regarding the Big Data R.O.I. This survey highlights how for large companies the R.O.I. is often low and it illustrates the importance and difficulty of developing an accurate Business Cases for a Big Data project.

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The Future is Coming (in Two Weeks)

We’ll be on stage at Dublin BIC’s FutureScope event in Dublin’s Convention Centre on May 31st, talking about how HeyStaks fits into the future and why it’s an exciting time to be in tech.

It should be a great event, building on past successes with the Silicon Stroll and giving attendees many more opportunities to hear about and discuss the latest and greatest of today’s and tomorrow’s advancements.

Find out more about FutureScope 2016.

I’ve left a recurring calendar reminder that if we ever crack time travel, to come back and appear on stage when we’re presenting, so if you show up to our talk you might get to witness a time paradox live and even some tips for future sporting events.

Meet us at the Web Summit

Meet HeyStaks at Web Summit 2015

We’ll be attending the Web Summit this week in Dublin’s RDS. At this stage we could be considered Summit veterans, having attended every event so far (If you haven’t done so already, make sure to capitalise on our experience by downloading our Free Guide to the Web Summit).

What we like most about the Web Summit is the wide array of companies from different sectors it attracts, which creates a real melting pot of innovative ideas coming together.

If you’ll be attending the Web Summit and would like to chat about behavioural analytics, mobile advertising, user personalisation, or anything else data related, we’d be delighted to meet you.

You can contact us here to arrange a meeting.

Speaker Profiles added to our Free Web Summit 2015 Guide

The latest version of our Free Guide to Web Summit 2015 has been updated to include previews of some of the speakers who will be appearing on stage at the Dublin conference at the start of November. The following samples give you a taste of our speaker profiles. Download the free guide to read all of them.

Dan Brown, Author. Speaker at Web Summit 2015
Dan Brown – Author

The mysterious head of a startup rainmaker event, The Web Summit, has started plans to move operations elsewhere, possibly under duress from an ancient order of monks whose power reaches far and wide. Founders have begun to be picked off one by one in grisly circumstances by a hulking monster known only as the Cash Crunch that appears out of nowhere. Can Dan Brown’s talk shed any light on this chilling situation? Probably not but you can bet he’ll have some interesting stuff to say.

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Free Guide to Web Summit 2015, Dublin

Update – October 16th: The latest version contains previews of a hand-picked selection of speakers at the Web Summit.

Web Summit Guide 2015

The Web Summit 2015 is fast approaching, and will be the last to take place in Dublin before it moves to Lisbon next year. Taking place over three days (November 3-5 2015), it will see an estimated 30,000 people descend on Dublin’s RDS to see hundreds of luminaries from the world of technology take to the stage.

We’re pleased to tell you that we’re continuing our annual trend of creating the HeyStaks Guide to Dublin Web Summit, which you can download below for free. It has everything from networking tips, to speaker profiles, to practical information on visiting Dublin.

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HeyStaks at GITEX Technology Week, Dubai

HeyStaks will attend Gitex Technology Week 2015 in Dubai to show how we can generate new revenues for mobile operators from subscriber web usage data

HeyStaks will be exhibiting at GITEX Technology Week in Dubai’s World Trade Centre from 18th-22nd October. GITEX is a great event for us as it has a strong mobile stream and is an opportunity to meet existing and potential customers. Generating new revenues from data is a hot topic for mobile, so our Intent Analytics offering is going to be very interesting to GITEX delegates.

The Middle East and Africa mobile markets are growing incredibly fast and progressive mobile operators based there are very keen to understand the massive revenue potential of technologies like HeyStaks. We have had strong traction there so far and look forward to a great event, meeting plenty of smart folks!

We will be in the Zabeel Gulfcomms Hall on Stand Z-J29 so if you’re attending please drop by.

Announcing the Launch of Personalized Site Search for eCommerce on DID.ie

We’re delighted to announce our new deal with DID Electrical to launch our personalized site search on their e-commerce website, which is the leading online electronics portal in Ireland.

DID’s eCommerce Manager, Darren Hardiman, had the following to say about the launch:

The Launch of this personalized search service is an integral part of the DID.ie strategy to optimize the user experience and to ensure we deliver the right product to each user in each visit to the DID online store. This service will also enable us to learn the intent of each shopper and to understand the products we need to carry to satisfy their neeeds. HeyStaks achieves that all – deploying the HeyStaks solution is like having a new website – there is just no comparison to what we had before.

Our CEO here at HeyStaks, Maurice Coyle, said:

“DID.ie sees the delivery of a highly personalized onsite search experience as an essential step in strengthening its position and brand value in the extremely competitive online electronics marketplace. The new personalized site search powered by HeyStaks’ technology offers DID.ie shoppers the right items and a relevant shopping experience based on what we learn about them. Our unique engine uses intent analytics and collaborative-based recommendations to increase relevance by 40% over any other personalization technology.

Read the press release here.

Website Analytics for E-commerce – 2014 Study Results

In December 2014, we conducted a study to discover the ways in which e-commerce professionals use analytics on their websites. We also wanted to hear their opinions on what’s working and what’s not with the analytics solutions that they use.


We received 30 responses to our survey over a three week period before Christmas.

Company Desciption and Size

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