How Facebook Beat Wall Street with Data and Tripled Its Share Price

The fine folks over at the Next Web recently published a guest post by me that examines Facebook’s share price roller coaster since they went public. And a pretty boring roller coaster it is, because since their single precipitous drop early on, they’ve been more or less climbing ever since.

Facebook on the Nasdaq

The two main reasons why Facebook has continually grown in value are the monetization of the news feed and their success at advertising to the growing percentage of users who access Facebook on mobile devices. In our guest post, we examine the underlying reason behind these two successes. Driven by the introduction of Facebook Exchange, advertisers can now place their ads in front of people who have shown affinity for their products or services outside of Facebook, a process known as retargeting.

There’s lots more detail in the post itself, including an interactive graph showing the events that led to rises and falls in the share price. As the title suggests, the common thread that unites their gains is access to data.

The Rise of Mobile Search – Infographic

The Rise of Mobile Search Infographic

The number of people who are regularly searching on smartphones is rocketing, in-line with the explosive growth of mobile devices around the world. This infographic takes a look at the latest mobile search statistics, and shows when, where and how users are performing searches.

Mobile search offers some unique opportunities for companies who want to reach people at the right time and in the right way. Context and intent signals that are present in a mobile search are clear indicators of a customer with a specific need. To find out more about how you can capture this data and make use of it, take a look at our Intent-driven Advertising solution or learn about our Collaborative Search Analytics Platform.

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