If you’re planning to attend a conference in 2014, you need to read our post on ‘How to Win Sales on a Conference’. Trust us, it’ll make your conference experience much more rewarding.
This post is based on two visits to Mobile World Congress (MWC) in Barcelona in 2013 and 2014, but the lessons and pitfalls can be applied to any industry trade show or conference. In fact, they can be applied to all facets of life but we thought we’d start with conferences. We’ve had pathetic failures and resounding successes (in life and at conferences) so listen close.
We’re hosting a free webinar on 29th April @ 11am GMT, in which we will tackle a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found. This is made all the more urgent given the fact that traditional voice and messaging revenues are being cannibalised by over-the-top providers like WhatsApp and Skype, who are using the operators’ data utility to do it.
The single most useful thing if you want to bend the ear of any CEO (or executive, or mailroom boy, for that matter) is to be where they are. Assuming that doesn’t mean breaking into their house and waiting for them to come home (disclaimer: we do NOT recommend this course of action), a great way to do this is to attend the same conferences or events as they do.
Our next post will centre on preparing for conferences and trade shows itself, while this post focusses on how to secure a meeting once you’ve decided to attend an event your target will be at.
How to secure a meeting
We’ll assume you’ve done the background research to be as sure as possible that your pitch will strike a chord with the person you’re trying to meet. No matter what you do, selling the right product to the wrong person is likely to be a waste of everyone’s time.
If you don’t have your pitch and proposition nailed, this post might be a few steps ahead for you, since the assumption is that some market research and validation has already been done. We’ll also assume you don’t have a warm introduction into that person, since that’s the best way of all to get some ear-time.
Our most recent video gives a quick overview of our newest solution for mobile operators – Intent-Based Advertising. It explains how HeyStaks helps operators to get to know their customers better by identifying intent signals from search data. It also shows how operators can use this intelligence to develop sustainable new revenue streams at a time when they’re facing threats from Over the Top applications.
By the way, if you’ll be at Mobile World Congress in Barcelona at the end of February, make sure to pop over to us at Stand 7F70 in Hall 7 to say hello and have a chat about our new ‘Intentional Advertising‘ product.
HeyStaks Collaborative Search Analytics builds audience segments from the intent-rich search activity of their subscribers. HeyStaks employs collaborative search analytics to analyze unstructured search activity to build community models of ‘audience intent’ while HeyStaks’ reputation algorithms validate these models to ensure audience segments are of the highest market value. HeyStaks’ open platform allows marketers to activate audience segments in real time to drive precise targeting, creating highest CPM/C for publishers and best ROI for advertisers.
This downloadable paper outlines the features and benefits that HeyStaks Intentional Advertising offers to Mobile Operators and Service Providers.
- Monetise data usage, effectively
- Capture real-time, contextual intent
- Create targeted audience segments
- Optimize advertisement ROI/CPC/CPM
We’ll be heading to Mobile World Congress in Barcelona again this year, exhibiting on the Ireland pavillion in Hall 7, stand 7F70 and looking forward to another great event.
At this year’s event we’ll be unveiling the first of our “Intentional Advertising” offerings, built on the HeyStaks Collaborative Search Analytics platform. Mobile operators and other service providers looking to use subscriber data usage patterns to improve their CRM, precision marketing and advertising initiatives now have the perfect tool with our profile enrichment technology.
Back in the good ol’ days, before we talked about content curation as a next-generation web service, we lived in a curated web. Yes that’s right. Long before there were social networks, even before there were mainstream search engines, people found content online by navigating catalogs of carefully curated content, collections of hand-picked links, or hierarchies of meticulously organised pages. Back in the day, Yahoo! was the king of the curated web, providing millions of early web adopters with access to a carefully curated hierarchical catalog of pages and links. The catalog still survives today even though, by and large, we web users search for, rather than navigate to, the content we seek, but nonetheless in the pre-dawn of the modern web people located content by navigating through Yahoo!’s comprehensive catalog. Of course, then along came Google. And the rest, as they say, is history.
After a quiet month for conferences in December, things get back into full flow throughout January and February. Here are the major tech conferences and summits happening around the world as well as events focused on Mobile, Big Data and eLearning.