The Future is Coming (in Two Weeks)

We’ll be on stage at Dublin BIC’s FutureScope event in Dublin’s Convention Centre on May 31st, talking about how HeyStaks fits into the future and why it’s an exciting time to be in tech.

It should be a great event, building on past successes with the Silicon Stroll and giving attendees many more opportunities to hear about and discuss the latest and greatest of today’s and tomorrow’s advancements.

Find out more about FutureScope 2016.

I’ve left a recurring calendar reminder that if we ever crack time travel, to come back and appear on stage when we’re presenting, so if you show up to our talk you might get to witness a time paradox live and even some tips for future sporting events.

Meet us at the Web Summit

Meet HeyStaks at Web Summit 2015

We’ll be attending the Web Summit this week in Dublin’s RDS. At this stage we could be considered Summit veterans, having attended every event so far (If you haven’t done so already, make sure to capitalise on our experience by downloading our Free Guide to the Web Summit).

What we like most about the Web Summit is the wide array of companies from different sectors it attracts, which creates a real melting pot of innovative ideas coming together.

If you’ll be attending the Web Summit and would like to chat about behavioural analytics, mobile advertising, user personalisation, or anything else data related, we’d be delighted to meet you.

You can contact us here to arrange a meeting.

Speaker Profiles added to our Free Web Summit 2015 Guide

The latest version of our Free Guide to Web Summit 2015 has been updated to include previews of some of the speakers who will be appearing on stage at the Dublin conference at the start of November. The following samples give you a taste of our speaker profiles. Download the free guide to read all of them.

Dan Brown, Author. Speaker at Web Summit 2015
Dan Brown – Author

The mysterious head of a startup rainmaker event, The Web Summit, has started plans to move operations elsewhere, possibly under duress from an ancient order of monks whose power reaches far and wide. Founders have begun to be picked off one by one in grisly circumstances by a hulking monster known only as the Cash Crunch that appears out of nowhere. Can Dan Brown’s talk shed any light on this chilling situation? Probably not but you can bet he’ll have some interesting stuff to say.

Free Guide to Web Summit 2015, Dublin

Update – October 16th: The latest version contains previews of a hand-picked selection of speakers at the Web Summit.

Web Summit Guide 2015

The Web Summit 2015 is fast approaching, and will be the last to take place in Dublin before it moves to Lisbon next year. Taking place over three days (November 3-5 2015), it will see an estimated 30,000 people descend on Dublin’s RDS to see hundreds of luminaries from the world of technology take to the stage.

We’re pleased to tell you that we’re continuing our annual trend of creating the HeyStaks Guide to Dublin Web Summit, which you can download below for free. It has everything from networking tips, to speaker profiles, to practical information on visiting Dublin.

HeyStaks at GITEX Technology Week, Dubai

HeyStaks will attend Gitex Technology Week 2015 in Dubai to show how we can generate new revenues for mobile operators from subscriber web usage data

HeyStaks will be exhibiting at GITEX Technology Week in Dubai’s World Trade Centre from 18th-22nd October. GITEX is a great event for us as it has a strong mobile stream and is an opportunity to meet existing and potential customers. Generating new revenues from data is a hot topic for mobile, so our Intent Analytics offering is going to be very interesting to GITEX delegates.

The Middle East and Africa mobile markets are growing incredibly fast and progressive mobile operators based there are very keen to understand the massive revenue potential of technologies like HeyStaks. We have had strong traction there so far and look forward to a great event, meeting plenty of smart folks!

We will be in the Zabeel Gulfcomms Hall on Stand Z-J29 so if you’re attending please drop by.

Announcing the Launch of Personalized Site Search for eCommerce on

We’re delighted to announce our new deal with DID Electrical to launch our personalized site search on their e-commerce website, which is the leading online electronics portal in Ireland.

DID’s eCommerce Manager, Darren Hardiman, had the following to say about the launch:

The Launch of this personalized search service is an integral part of the strategy to optimize the user experience and to ensure we deliver the right product to each user in each visit to the DID online store. This service will also enable us to learn the intent of each shopper and to understand the products we need to carry to satisfy their neeeds. HeyStaks achieves that all – deploying the HeyStaks solution is like having a new website – there is just no comparison to what we had before.

Our CEO here at HeyStaks, Maurice Coyle, said:

“ sees the delivery of a highly personalized onsite search experience as an essential step in strengthening its position and brand value in the extremely competitive online electronics marketplace. The new personalized site search powered by HeyStaks’ technology offers shoppers the right items and a relevant shopping experience based on what we learn about them. Our unique engine uses intent analytics and collaborative-based recommendations to increase relevance by 40% over any other personalization technology.

Read the press release here.

Website Analytics for E-commerce – 2014 Study Results

In December 2014, we conducted a study to discover the ways in which e-commerce professionals use analytics on their websites. We also wanted to hear their opinions on what’s working and what’s not with the analytics solutions that they use.


We received 30 responses to our survey over a three week period before Christmas.

Company Desciption and Size

Using HeyStaks to improve Magento Search

This is a guest post from Gerard Keohane, CEO of StudioForty9, an e-commerce development agency and a HeyStaks partner.
HeyStaks Site Search for Magento

When a potential customer uses on-site search on an ecommerce site they are up to 5 times more likely to convert to a sale…

…as long as they find what they’re looking for.

Do you have confidence in the search functionality on your site? Do your customers always find what they’re looking for quickly and easily? Or do you think that your search results are letting you down and damaging your bottom line, because – let’s face it – out-of-the-box search in Magento sucks, and many of the third party modules don’t make a whole lot of difference.

This is what I had on my mind during Web Summit 2013 when I met Lorcan Jordan of HeyStaks and he told be about how HeyStaks combines best-in-breed search functionality built on a technology designed to learn, so that a user’s search results will keep getting better.

Data Driven Advertising: MNO Revenue Simulation

$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks.

This market is driven by Data, with in excess of 50% of advertising revenue now spent on acquiring data. However, Mobile Operators do not participate in this revenue, even though they have access to more data on the interests and behaviours of Internet users than OTT players and other ad revenue generators.

The HeyStaks platform creates an advertisement Data Asset for the MNO and provides the interfaces to allow the MNO monetize this asset in 3rd party ad networks, including that of our partner, Smartpipe.

This document introduces the HeyStaks & Smartpipe solution and describes how this solution will earn €3.2m sustainable Quarterly revenue for a 3m subscriber MNO. The factors that influence this revenue, including the parameters and usage numbers used in this revenue simulation are explained to allow you translate to your own context.

The MNO Opportunity within Data Driven Advertising

$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks.

This document sets out the dominant factors in this market and strategies followed by the companies who share in this revenue today.

It also explains why Mobile Network Operators (MNO) are uniquely positioned to participate in this market and explains how a currently dormant MNO asset can enable access to recurring advertisement revenue for the MNO.