Technology Conferences and Enterprise Summits – September & October 2014

There’s no shortage of technology conferences, summits and events happening around the world throughout September and October 2014. Highlights include Disrupt 2014 in San Francisco, Super Mobility Week in Las Vegas, Content Marketing World in Cleveland and Open World Forum in Paris.

If you’re planning to attend a conference this year, our post on ‘How to Win Sales on a Conference’ is a must-read. Trust us, it’ll make your conference experience much more rewarding.


How Facebook Beat Wall Street with Data and Tripled Its Share Price

The fine folks over at the Next Web recently published a guest post by me that examines Facebook’s share price roller coaster since they went public. And a pretty boring roller coaster it is, because since their single precipitous drop early on, they’ve been more or less climbing ever since.

Facebook on the Nasdaq

The two main reasons why Facebook has continually grown in value are the monetization of the news feed and their success at advertising to the growing percentage of users who access Facebook on mobile devices. In our guest post, we examine the underlying reason behind these two successes. Driven by the introduction of Facebook Exchange, advertisers can now place their ads in front of people who have shown affinity for their products or services outside of Facebook, a process known as retargeting.

There’s lots more detail in the post itself, including an interactive graph showing the events that led to rises and falls in the share price. As the title suggests, the common thread that unites their gains is access to data.


Technology Conferences and Enterprise Summits – July & August 2014

Our list of conferences, summits and events happening around the globe returns for July and August 2014. Highlights include the SXSW V2V in Las Vegas, Converge in Glasgow, and MobileBeat in San Francisco.

If you’re planning to attend a conference this year, our post on ‘How to Win Sales on a Conference’ is a must-read. Trust us, it’ll make your conference experience much more rewarding.


The Rise of Mobile Search – Infographic

The Rise of Mobile Search Infographic

The number of people who are regularly searching on smartphones is rocketing, in-line with the explosive growth of mobile devices around the world. This infographic takes a look at the latest mobile search statistics, and shows when, where and how users are performing searches.

Mobile search offers some unique opportunities for companies who want to reach people at the right time and in the right way. Context and intent signals that are present in a mobile search are clear indicators of a customer with a specific need. To find out more about how you can capture this data and make use of it, take a look at our Intent-driven Advertising solution or learn about our Collaborative Search Analytics Platform.


Webinar Download – How to Unlock New Revenue Streams from Mobile Subscriber Data

Webinar - How to Unlock New Revenue Streams from Mobile Subscriber Data

In this webinar, which is now available for download below, HeyStaks CEO, Dr. Maurice Coyle, tackles a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found. This is made all the more urgent given the fact that traditional voice and messaging revenues are being cannibalised by over-the-top providers like WhatsApp and Skype, who are using the operators’ data utility to do it.


Technology Conferences and Enterprise Summits – May & June 2014

We’re back with our bi-monthly rundown of conferences, summits and events happening around the world during May and June 2014.  At this time of year, the events circuit has really got back into full swing… its clear to see from the list below that there is no shortage of events taking place around the globe. Highlights include the Dutch Mobile Conference, QCon New York, and The Geek Gathering in Croatia.

If you’re planning to attend a conference in 2014, you need to read our post on ‘How to Win Sales on a Conference’. Trust us, it’ll make your conference experience much more rewarding.


How to Win Sales at a Conference

This post is based on two visits to Mobile World Congress (MWC) in Barcelona in 2013 and 2014, but the lessons and pitfalls can be applied to any industry trade show or conference. In fact, they can be applied to all facets of life but we thought we’d start with conferences. We’ve had pathetic failures and resounding successes (in life and at conferences) so listen close.

It never hurts to have information and branded goodies to give to people

It never hurts to have information and branded goodies to give to people

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How you can Start Making Revenue from Mobile Subscriber Data Usage (Webinar)

We’re hosting a free webinar on 29th April @ 11am GMT, in which we will tackle a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found. This is made all the more urgent given the fact that traditional voice and messaging revenues are being cannibalised by over-the-top providers like WhatsApp and Skype, who are using the operators’ data utility to do it.

Sign Up for this Free Webinar

Intent profiling


How to Get a Meeting with the CEO of any Company

The single most useful thing if you want to bend the ear of any CEO (or executive, or mailroom boy, for that matter) is to be where they are. Assuming that doesn’t mean breaking into their house and waiting for them to come home (disclaimer: we do NOT recommend this course of action), a great way to do this is to attend the same conferences or events as they do.

Our next post will centre on preparing for conferences and trade shows itself, while this post focusses on how to secure a meeting once you’ve decided to attend an event your target will be at.

How to secure a meeting

We’ll assume you’ve done the background research to be as sure as possible that your pitch will strike a chord with the person you’re trying to meet. No matter what you do, selling the right product to the wrong person is likely to be a waste of everyone’s time.

If you don’t have your pitch and proposition nailed, this post might be a few steps ahead for you, since the assumption is that some market research and validation has already been done. We’ll also assume you don’t have a warm introduction into that person, since that’s the best way of all to get some ear-time.


Video: Introducing Intent-Driven Advertising

Our most recent video gives a quick overview of our newest solution for mobile operators – Intent-Based Advertising. It explains how HeyStaks helps operators to get to know their customers better by identifying intent signals from search data. It also shows how operators can use this intelligence to develop sustainable new revenue streams at a time when they’re facing threats from Over the Top applications.