Free Guide to Web Summit 2015, Dublin

Update – October 16th: The latest version contains previews of a hand-picked selection of speakers at the Web Summit.


Web Summit Guide 2015

The Web Summit 2015 is fast approaching, and will be the last to take place in Dublin before it moves to Lisbon next year. Taking place over three days (November 3-5 2015), it will see an estimated 30,000 people descend on Dublin’s RDS to see hundreds of luminaries from the world of technology take to the stage.

We’re pleased to tell you that we’re continuing our annual trend of creating the HeyStaks Guide to Dublin Web Summit, which you can download below for free. It has everything from networking tips, to speaker profiles, to practical information on visiting Dublin.


Website Analytics for E-commerce – 2014 Study Results

In December 2014, we conducted a study to discover the ways in which e-commerce professionals use analytics on their websites. We also wanted to hear their opinions on what’s working and what’s not with the analytics solutions that they use.

Respondents

We received 30 responses to our survey over a three week period before Christmas.

Company Desciption and Size


Free Guide to Web Summit 2014, Dublin

Attending Web Summit 2015? Our Free Guide to Web Summit 2015 has been released!


Update – November 3rd: The latest version contains an full, updated printable version of the Web Summit Schedule for all three days.

Free Guide to Web Summit 2014

The Web Summit 2014 is fast approaching, and it will be even bigger than ever before. Taking place over three days (November 4-6 2014) in Dublin’s RDS, it will see hundreds of luminaries from the world of technology take to the stage in front of 20,000 attendees. Last year we created our own (and wildly successful) HeyStaks Guide to Dublin Web Summit and we’re delighted to tell you that we’ve done the same again for 2014.

The HeyStaks Guide to Web Summit 2014, which you can download below for free, has everything from printable daily schedules, to profiles of the best speakers, to practical information and tips on visiting Dublin, and everything in-between.


The Rise of Mobile Search – Infographic

The Rise of Mobile Search Infographic

The number of people who are regularly searching on smartphones is rocketing, in-line with the explosive growth of mobile devices around the world. This infographic takes a look at the latest mobile search statistics, and shows when, where and how users are performing searches.

Mobile search offers some unique opportunities for companies who want to reach people at the right time and in the right way. Context and intent signals that are present in a mobile search are clear indicators of a customer with a specific need. To find out more about how you can capture this data and make use of it, take a look at our Intent-driven Advertising solution or learn about our Collaborative Search Analytics Platform.


Webinar Download – How to Unlock New Revenue Streams from Mobile Subscriber Data

Webinar - How to Unlock New Revenue Streams from Mobile Subscriber Data

In this webinar, which is now available for download below, HeyStaks CEO, Dr. Maurice Coyle, tackles a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found. This is made all the more urgent given the fact that traditional voice and messaging revenues are being cannibalised by over-the-top providers like WhatsApp and Skype, who are using the operators’ data utility to do it.


How you can Start Making Revenue from Mobile Subscriber Data Usage (Webinar)

We’re hosting a free webinar on 29th April @ 11am GMT, in which we will tackle a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found. This is made all the more urgent given the fact that traditional voice and messaging revenues are being cannibalised by over-the-top providers like WhatsApp and Skype, who are using the operators’ data utility to do it.

Sign Up for this Free Webinar

Intent profiling


Benefits of HeyStaks Intentional Advertising

ecommerce-guide-preview
HeyStaks Collaborative Search Analytics builds audience segments from the intent-rich search activity of their subscribers. HeyStaks employs collaborative search analytics to analyze unstructured search activity to build community models of ‘audience intent’ while HeyStaks’ reputation algorithms validate these models to ensure audience segments are of the highest market value. HeyStaks’ open platform allows marketers to activate audience segments in real time to drive precise targeting, creating highest CPM/C for publishers and best ROI for advertisers.

This downloadable paper outlines the features and benefits that HeyStaks Intentional Advertising offers to Mobile Operators and Service Providers.

  • Monetise data usage, effectively
  • Capture real-time, contextual intent
  • Create targeted audience segments
  • Optimize advertisement ROI/CPC/CPM


Content Curation 2.0

Back in the good ol’ days, before we talked about content curation as a next-generation web service, we lived in a curated web. Yes that’s right. Long before there were social networks, even before there were mainstream search engines, people found content online by navigating catalogs of carefully curated content, collections of hand-picked links, or hierarchies of meticulously organised pages. Back in the day, Yahoo! was the king of the curated web, providing millions of early web adopters with access to a carefully curated hierarchical catalog of pages and links. The catalog still survives today even though, by and large, we web users search for, rather than navigate to, the content we seek, but nonetheless in the pre-dawn of the modern web people located content by navigating through Yahoo!’s comprehensive catalog. Of course, then along came Google. And the rest, as they say, is history.


Whitepaper: Towards the Reputation Web

HeyStaks Whitepaper 3 - Towards the Reputation Web Since the dawn of the Internet we have used ratings as a proxy for reputation to guide our activities; buyer and seller ratings, for example, have been crucial to the success of eBay and similar online markets. But as the web has become more social, shifting the emphasis from pages to people, we will see reputation playing an ever more crucial and pervasive role to mediate and qualify our interactions.

In this white paper we consider some of the implications of the ability to measure and use reputation, particularly as a recommendation signal in the world of information discovery and collaborative web search.


Reputation Inc. – The Value of Social Reputation on the Recommendation Web

Way back in the pre-Google dawn of the 1990’s Internet there was a much heralded approach to web search by a company called DirectHit. The message was simple: paying attention to the words in a document (and query) was not enough to do a good search job, we need to pay attention to the results people select.

To be fair, the first part of this idea – that the words or terms in a query and document were not enough – was accepted by then; at the time a couple of grad students at Stanford were doing some interesting things with links as a result ranking signal for the same reason. But where Boston-based DirectHit differed was it’s emphasis on engagement signals. For instance. the Direct Hit search engine harnessed the searching activity of millions of anonymous web searchers to rank websites based on often searchers selected a page, how long searchers spent viewing it, and where the page was ranked in the original search results list. Ultimately, Direct Hit’s so-called Popularity Engine ranked search results based on a formula that combined a variety of engagement signals to evaluate the page’s popularity. At the time the idea was fascinating and potentially powerful; so much so that Direct Hit was acquired by Ask Jeeves for more than $500m in stock.