The MNO Opportunity within Data Driven Advertising

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$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks.

This document sets out the dominant factors in this market and strategies followed by the companies who share in this revenue today.

It also explains why Mobile Network Operators (MNO) are uniquely positioned to participate in this market and explains how a currently dormant MNO asset can enable access to recurring advertisement revenue for the MNO.

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HeyStaks Data Compliance Policy

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The HeyStaks Privacy Policy is modelled on the stricter requirements of new EU data protection laws passed in the EU parliament in March 2014, but not expected to be enacted in each member state until 2017. We use these EU laws as our benchmark, and adapt HeyStaks implementation and supporting policies to comply with local laws and to support the specific data policies of the HeyStaks customer.

Download the HeyStaks Data Compliance Policy below for further detail on our data privacy policies and features.

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Free Guide to Web Summit 2014, Dublin

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Attending Web Summit 2015? Our Free Guide to Web Summit 2015 has been released!

Update – November 3rd: The latest version contains an full, updated printable version of the Web Summit Schedule for all three days.

Free Guide to Web Summit 2014

The Web Summit 2014 is fast approaching, and it will be even bigger than ever before. Taking place over three days (November 4-6 2014) in Dublin’s RDS, it will see hundreds of luminaries from the world of technology take to the stage in front of 20,000 attendees. Last year we created our own (and wildly successful) HeyStaks Guide to Dublin Web Summit and we’re delighted to tell you that we’ve done the same again for 2014.

The HeyStaks Guide to Web Summit 2014, which you can download below for free, has everything from printable daily schedules, to profiles of the best speakers, to practical information and tips on visiting Dublin, and everything in-between.

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Technology Conferences and Enterprise Summits – September & October 2014

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There’s no shortage of technology conferences, summits and events happening around the world throughout September and October 2014. Highlights include Disrupt 2014 in San Francisco, Super Mobility Week in Las Vegas, Content Marketing World in Cleveland and Open World Forum in Paris.

If you’re planning to attend a conference this year, our post on ‘How to Win Sales on a Conference’ is a must-read. Trust us, it’ll make your conference experience much more rewarding.

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Technology Conferences and Enterprise Summits – July & August 2014

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Our list of conferences, summits and events happening around the globe returns for July and August 2014. Highlights include the SXSW V2V in Las Vegas, Converge in Glasgow, and MobileBeat in San Francisco.

If you’re planning to attend a conference this year, our post on ‘How to Win Sales on a Conference’ is a must-read. Trust us, it’ll make your conference experience much more rewarding.

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The Rise of Mobile Search – Infographic

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The Rise of Mobile Search Infographic

The number of people who are regularly searching on smartphones is rocketing, in-line with the explosive growth of mobile devices around the world. This infographic takes a look at the latest mobile search statistics, and shows when, where and how users are performing searches.

Mobile search offers some unique opportunities for companies who want to reach people at the right time and in the right way. Context and intent signals that are present in a mobile search are clear indicators of a customer with a specific need. To find out more about how you can capture this data and make use of it, take a look at our Intent-driven Advertising solution or learn about our Collaborative Search Analytics Platform.

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Webinar Download – How to Unlock New Revenue Streams from Mobile Subscriber Data

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Webinar - How to Unlock New Revenue Streams from Mobile Subscriber Data

In this webinar, which is now available for download below, HeyStaks CEO, Dr. Maurice Coyle, tackles a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found. This is made all the more urgent given the fact that traditional voice and messaging revenues are being cannibalised by over-the-top providers like WhatsApp and Skype, who are using the operators’ data utility to do it.

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Technology Conferences and Enterprise Summits – May & June 2014

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We’re back with our bi-monthly rundown of conferences, summits and events happening around the world during May and June 2014. At this time of year, the events circuit has really got back into full swing… its clear to see from the list below that there is no shortage of events taking place around the globe. Highlights include the Dutch Mobile Conference, QCon New York, and The Geek Gathering in Croatia. If you’re planning to attend a conference in 2014, you need to read our post on ‘How to Win Sales on a Conference’. Trust us, it’ll make your conference experience much more rewarding.

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Video: Introducing Intent-Driven Advertising

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Our most recent video gives a quick overview of our newest solution for mobile operators – Intent-Based Advertising. It explains how HeyStaks helps operators to get to know their customers better by identifying intent signals from search data. It also shows how operators can use this intelligence to develop sustainable new revenue streams at a time when they’re facing threats from Over the Top applications.

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